Design
XQS Elderflower – Product & Packaging Design
This product was designed for XQS, a Swedish company known for its innovative and flavorful nicotine pouches. With a focus on botanical freshness and a clean, modern look, I created the visual identity for the Elderflower flavor — balancing natural illustration with bold typography and a fresh mint-green color palette that reflects the light, floral character of the product.
It’s been especially rewarding to see this product become one of XQS’s bestsellers, resonating with customers who appreciate both the unique flavor and the design.
About XQS:
Founded in 2005 and based in Sweden, XQS has built a strong reputation for creativity and high-quality nicotine pouches. In recent years, the company was acquired by Scandinavian Tobacco Group (STG), a global leader in the tobacco and nicotine industry. With this new backing, XQS continues to grow while maintaining its bold, flavor-focused identity. Their visual language reflects this individuality — a challenge I was excited to interpret visually in this design.
